With applications ranging from driving behavior analysis and driving assistance to safety management and predictive analytics, the potential of data science in the automotive sector goes well beyond what has been achieved with automation alone.

Recent analysis shows that the value of the big data market in the automotive industry will reach $10 billion by 2027, up from $4216.8 million in 2021. In fact, McKinsey outlines how automotive companies are shifting away from “engineering-driven to data-driven development.”

After all, the application of data and its timely usage paves the way for agile systems engineering, refined product development, revenue optimization, and more. But what does the future hold? What are the trends that’ll spell the value of data science for automotive innovation? Let’s explore.

Advanced Driver Assistance Systems (ADAS)

ADAS plays a significant role in making driving more secure and comfortable. These intelligent systems leverage data from sensors and cameras to help drivers with the knowledge of:

• The traffic in the area

• Any alternative routes to pursue to avoid congestion

• Road blockage due to various reasons (like construction)

But they do more than just inform drivers. For example, ACC (Adaptive Cruise Control), a driver assistance system, automatically modifies the car’s speed while using information from radar reflection and cameras to maintain a safe distance from the vehicle in front. Data science works to optimize the ACC algorithms, taking into account variables like vehicle speed, distance, and traffic conditions. Likewise, LDW (Lane Departure Warning) warns drivers when they unintentionally drift out of their lane by using cameras to monitor lane markers.

Predictive Maintenance : 

The rise of predictive maintenance across manufacturing facilities can be attributed to the high availability of data pertaining to vibrations, pressure, equipment condition, etc. This data lends itself well to big data, machine learning, and deep learning techniques that can help with predicting failures before they escalate and cause disruption.

Machine learning models trained on a substantial amount of data work well to predict failures with exceptionally high accuracy. They ward off the need for reactive or scheduled maintenance. The only downside to this is that data volume needs to be significant, which might not always be the case. Automotive manufacturers can also opt for digital twins for predictive maintenance, as they allow for more granular diagnosis.

AI-Powered Driver Behavior Analysis

About 94% of accidents stem from human errors. This can be drastically reduced with automakers utilizing the power of data science and artificial intelligence for AI-powered driver behavior analysis.

We discussed ADAS above; these systems also use cameras and sensors to track the driver’s actions and facial expressions over time to gauge their level of focus. They can determine indicators of distraction or tiredness by examining factors like eye movement, head position, and blink rate.

Moreover, these intelligent, AI-driven systems can evaluate the driver’s overall driving performance by continuously monitoring numerous data inputs, including vehicle speed, steering patterns, and lane-keeping behavior. As such, they can relay precautionary alerts. In extreme or rather challenging scenarios, they might even take control from the driver to effectively maneuver the vehicle to safety.

Also Read: The Future of Data Science – Trends and Predictions

Safety and Risk Assessment 

Safety and risk assessment are vital components in developing autonomous vehicles — given the high stakes associated with deploying cars capable of making complicated driving decisions without human intervention.

Data science is crucial in assessing and confirming the security and dependability of these cutting-edge systems. On the back of data science, a strong safety and risk assessment framework for autonomous vehicles is brought to light by combining simulation-based testing and real-world validation.

Data scientists may test autonomous vehicles in a controlled and secure environment by simulating a variety of driving conditions. These simulations enable the investigation against various difficult circumstances, such as severe weather, backed-up traffic, or unexpected roadblocks.

Next, real-world testing is still necessary to evaluate the performance of autonomous vehicles in dynamic and unpredictable conditions. It remains integral to gathering enormous volumes of data that can then be analyzed to determine the system’s cognitive capabilities.

Predictive Navigation

Traffic congestion for commuters poses a constant problem as urbanization proliferates. To enhance the driving experience, lessen traffic, and improve overall road safety, predictive navigation and traffic management are essential.

Data scientists are now able to assess real-time traffic patterns and road conditions using data from linked automobiles, GPS devices, and traffic sensors. Predictive algorithms use this data to enable navigation systems to offer alternative routes that aren’t plagued by traffic jams, accidents, or construction zones.

Also, data science enables the creation of predictive parking systems that estimate parking availability in specific areas using historical and real-time parking data. Through navigation apps, drivers may access this data, which directs them to locations with a higher likelihood of finding parking spaces. Additionally, in-car systems can connect to smart sensors or parking meters to enable real-time updates and streamline parking space reservations.

Tap Into the Data Economy with Rubiscape

We’ve seen how every automotive application discussed above is underpinned by a manufacturer’s ability to develop products that leverage data across every touchpoint for informed decision-making. But to realize success with the data science initiatives and foster a data-centric culture at all levels of development, automotive companies need to shift away from point, fragmented solutions.

What they need is a unified and comprehensive data science platform like Rubiscape that can bring agility and quality to the mix and help manage the entire data science life cycle from one place. Explore Rubiscape’s capabilities here.