Driving Innovation
Rubiscape's Impact in the
Marketing Team
Solutions build with Rubiscape
Implement Rubiscape’s AI-enabled Solutions! Geared for the future!
Unveiling Loyalty: Predict Customer Lifespan
AI models pinpoint high-value customers, driving targeted engagement and long-term growth.
Goal
- To identify high, medium, and low-value customer segments.
- To provide personalized offers and experiences to customers.
- To allocate resources efficiently to businesses for targeting customers with the highest CLV potential and predict customer churn.
- To identify high, medium, and low-value customer segments.
- To provide personalized offers and experiences to customers.
- To allocate resources efficiently to businesses for targeting customers with the highest CLV potential and predict customer churn.
Technique
- Feature Engineering, Segmentation Techniques, RFM Analysis, Clustering and classification modeling, Visualization.
- Feature Engineering, Segmentation Techniques, RFM Analysis, Clustering and classification modeling, Visualization.
Impact
- Guided resource allocation, marketing strategies, and customer service efforts.
- Offering cross-selling and upselling opportunities to customers with CLV potential.
- CLV helps businesses identify risks associated with over-reliance that encourages diversification and risk management strategies.
- Guided resource allocation, marketing strategies, and customer service efforts.
- Offering cross-selling and upselling opportunities to customers with CLV potential.
- CLV helps businesses identify risks associated with over-reliance that encourages diversification and risk management strategies.
Future Pricing: Predicting Profitability
Stay ahead of market shifts, optimize margins, and secure success with accurate price forecasting.
Goal
- To predict raw material needs for optimized supply chain and production planning
- To forecast, plan and schedule production, ensuring a smooth manufacturing process.
- To predict raw material needs for optimized supply chain and production planning
- To forecast, plan and schedule production, ensuring a smooth manufacturing process.
Technique
- Statistical Analysis​, Time Series Forecasting, Visualization.
- Statistical Analysis​, Time Series Forecasting, Visualization.
Impact
- Reduced inventory costs through accurate raw material predictions.
- Avoided production delays, minimizing associated expenses.
- Improved coordination between suppliers, manufacturers, and distributors.
- Reduced inventory costs through accurate raw material predictions.
- Avoided production delays, minimizing associated expenses.
- Improved coordination between suppliers, manufacturers, and distributors.
Personalized Shopping: The E-commerce Edge
Unlock hidden customer groups, personalize offers, and boost sales with smarter segmentation.
Goal
- To predict the customer’s lifetime value using RFM and k-means clustering.
- To predict the review score for the next order or purchase.
- To provide more accurate and relevant product recommendations to customers.
- To find best valued customers segment.
- To predict the customer’s lifetime value using RFM and k-means clustering.
- To predict the review score for the next order or purchase.
- To provide more accurate and relevant product recommendations to customers.
- To find best valued customers segment.
Technique
- Statistical Analysis, K-means Clustering Algorithm, Sentiment Analysis, Visualization.
- Statistical Analysis, K-means Clustering Algorithm, Sentiment Analysis, Visualization.
Impact
- Improved targeted marketing.
- Personalised service, sales and marketing as per the needs of specific groups.
- Informed decision-making and optimize offerings.
- Enhanced customer experience.
- Improved targeted marketing.
- Personalised service, sales and marketing as per the needs of specific groups.
- Informed decision-making and optimize offerings.
- Enhanced customer experience.
Personalized Premiums: Predict Cost & Health
AI estimates future healthcare needs, enabling fair and sustainable insurance for all.
Goal
- To predict the cost of the insurance premium.
- To assess the risk associated with insuring a particular individual or group.
- To inform pricing strategies by accurately estimating the premium costs based on various factors.
- To predict the cost of the insurance premium.
- To assess the risk associated with insuring a particular individual or group.
- To inform pricing strategies by accurately estimating the premium costs based on various factors.
Technique
- Statistical Analysis, Linear, Ridge and Lasso Regression, Ensemble regression techniques, Vizualisation.
- Statistical Analysis, Linear, Ridge and Lasso Regression, Ensemble regression techniques, Vizualisation.
Impact
- Premium Pricing Optimization
- Customer Acquisition and Retention
- Risk Management
- Premium Pricing Optimization
- Customer Acquisition and Retention
- Risk Management
Do even more with Rubiscape
AI-driven organisations around the world use Rubiscape to solve their most pressing business problems.
Drag, Drop, Discover:
Insights Made Simple.
Dive deep into your data, create stunning visuals, and gain actionable insights with ease.
Learn More
Learn More
Build, Deploy, Manage:
Streamline AI Workflow.
Wrangle, Blend, Analyze:
Data Orchestration Refined.
